Welcome to Optimism

Sainsbury’s Table Squish

The British summertime is notorious for its unreliable weather, yet we need only the slightest ray of sunshine to inspire us to invite all our friends round for a meal shared in the fresh air.
A table full of food for all the family and friends means little space for all those extra delicious bits. Table Squish celebrates that moment of pandemonium trying to fit all the plates on the table through the lens of Tetris, everyone’s favourite ’90s throwback.
The 30″ TVC is accompanied by print and DOOH, which are out around the UK from today.
The film was directed by Tubby Brother, post by Time Based Arts with sound by Wave.

Pokémon GO ‘City Celebrations’

This month marks the launch of Pokémon GO ‘City Celebrations’, our first creative project with Niantic.

To celebrate Pokémon GO’s one year anniversary, we created a global outdoor and digital campaign, which launched in London, New York and Tokyo.

Niantic confirmed the partnership today via its blog: “As we head into Pokémon GO’s one year anniversary this summer, we wanted to celebrate a few of our top Trainer cities by acknowledging their accomplishments in the form of near real-time stats being published about local Pokémon GO gameplay activity.

“Many of these billboards have been activated as PokéStops in the game, allowing Trainers to engage with them to collect valuable items. Of course, there are many more cities and Trainers to celebrate out there and we plan to honour them in the days and weeks ahead.”

Look out for more exciting work to come.