Welcome to Optimism

Go on, #donateasmile to St Joseph’s!

Today we’re proud to debut our latest window display: ‘Smileless Selfie.’ Designed in support of St Joseph’s Hospice and in memory of W+K Group Account Director Cheryl Rogers, who was cared for and passed away at the hospice in 2014, the colourful display mirrors Cheryl’s optimism and fun-loving nature.

The concept is simple: Donate £1.00 to have your picture taken via a screen with a filter* that removes your smile. You’ll walk away with a smileless selfie and knowing that you’ve contributed to a worthy cause.

Stop by our office on Hanbury Street over the next couple of weeks for the chance to snag your own smileless selfie, which we encourage you share on your social channels with the hashtag #donateasmile.

We also welcome our donations via our Just Giving Page:


Or, text BMCR59 and the amount (up to £10.00) that you’d like to donate to: 70070

If you’re in the East London area, you may notice droves of us W+Kers trekking 10K to Victoria Park for our annual walk in honour of Cheryl. Look out for brightly coloured shirts as we celebrate Cheryl and raise more money for St Joseph’s.

*A special thanks to the good people of Cohaesus, who generously offered their services to us free of charge.


W+K Smileless Selfie 02

Last Friday’s Be More Cheryl Stroll-a-thon

The whole agency set off in bright t-shirts last Friday for our annual walk in memory of the lovely Cheryl Rogers. One of our GADs and long serving W+Ker, Cheryl played a huge part in agency culture and we miss her terribly since she passed away from cancer in January last year.
Every year we take a Friday afternoon to get out of the agency, get to know each other a bit better, drink some pints and take a stroll round the east end where Cheryl lived. Something she would have loved doing. We were touched to be joined this year by Cheryl’s dad, step-mum and some family friends; some of whom made the journey all the way from New Zealand to be with us. The sun shone, we got a bit drunk, we had fun. It felt like Cheryl was smiling with us every step of the way.
It was the second time we’ve walked for Cheryl and once again we did it to raise some funds for St Joseph’s hospice. They are a truly special organisation who took brilliant care of Cheryl in her final days. Every year they help look after over 1,500 patients as well as offering much needed support to family, friends and the wider community surrounding the hospice. The work they do there is humbling and we’re so pleased to be able to do something practical to help build awareness of it and generate donations to help fund it.
Please do give generously….
Big thanks to everyone who walked, everyone who has donated and the Approach, Crate Brewery, The Peoples Tavern, Royal Inn on the the Park, the Pub on the Park and of course the Golden Heart who looked after us brilliantly and were kind enough to act as collection points; letting us put posters up and collection tins on the bars. It was a brilliant day Being More Cheryl.