Welcome to Optimism

Cheryl’s Walk Thank Yous


Two weeks ago we walked for St Joseph’s. The walk was the culmination of weeks of fundraising for the hospice, including building our Smileless Selfie window display, money staffed raised by taking park in the Hackney Half and bike riding to Paris, donations from family and friends, a £5K top up from the agency, and an internal auction and raffle in the lead up to the walk.

All auction and raffle items were generously donated by local partners; these prizes ranged from lovely pampering treatments to lunches at local restaurants to concert tickets, among many others. The truly impressive giveaway booty helped us raise almost £3K, and we’d like to take the opportunity to thank everyone that contributed such fabulous prizes.

So, thank you to everyone who donated, listed below. Thanks in part to them, we’ve raised just over £16k* for St. Joseph’s this year, and we look forward to doing more work for the hospice in the future.


Smiles for Cheryl and St Joseph’s

Last Friday, all of W+K turned out for our annual walk in honour of Cheryl Rogers, the much loved Group Account Director who sadly passed away in 2014. Cheryl was cared for by the lovely people of St Joseph’s Hospice in Hackney, one of the oldest and largest hospices in Britain.

Since 2014, we’ve been raising money for St Joseph’s with our annual trek to Victoria Park from our offices on Hanbury Street. The afternoon event sees us consuming a few (er, many) pints en route in brightly coloured shirts and smiling along the way, just as Cheryl would have had it. As always, it was a lovely celebration of Cheryl’s life, her optimism, and a wonderful way to spend time together as an agency while raising money for St Joseph’s.

You can contribute by visiting our Just Giving Page:


Or, text BMCR59 and the amount (up to £10.00) that you’d like to donate to: 70070

This year’s walk followed the debut of our latest window in support of St Joseph’s: Smileless Selfie. There’s still time to donate £1.00 in person and get your selfie in return. Visit our offices through 3 June to #donateasmile to St Joseph’s!