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Cheryl’s Walk 2018

Every year the whole of Wieden+Kennedy London takes to the streets of London to remember the wonderful Cheryl Rogers.

Cheryl was a huge part of W+K for an incredible thirteen years. Four years ago, Cheryl sadly passed away from cancer at St Joseph’s Hospice and since then we’ve been raising money, and having some fun, in her memory.

Each year, adorned with brightly-coloured t-shirts, we walk 10km around some of her favourite London streets and parks. You can spinor us and donate to the amazing team at St Joseph’s Hospice by visiting the link below.

Please give what you can. We can’t promise we’ll do it in record time. We can’t promise that we won’t have the odd pint along the way. But we can promise that we’ll walk with a spring in our step, trying to Be More Cheryl.



Be More Cheryl Stroll-a-thon 2017

This month we walked the streets and parks of East London in memory of the wonderful Cheryl Rogers, who we sadly lost in 2014. Each year we walk in support of St Joseph’s Hospice Hackney and in memory of Cheryl, who was a huge part of the agency and a much-loved friend.

This year, we gathered a truly impressive booty for a charity raffle and auction, including concert tickets, designer jewellery, exercise classes and even Tracey Emin artwork. The event helped boost this year’s fundraising tally to more than £9k, which will go directly to St Joseph’s Hospice Hackney. We’re proud to have raised over £60k for the hospice since 2014.

A huge thanks to all of those who donated gifts, services, time and money this year. It’s a massively important day for the agency, and a fitting way to remember a very special person.

If you’d like to donate, please visit the JustGiving page here.

Special thanks to: Sony, Universal, Kobalt Music, Universal Music, Imagem, The Golden Heart, The Ace Hotel, Grenson Spitalfields, Town Hall Hotel, Mac Spitalfields, Illamasqua, Prick LDN, Guys and Dolls Parlour, Three, Hannah Bould, Lululemon Spitalfields, Kyle Platt, Absolute Vintage, The Mercantile London, Love Stories, Costa Coffee, All Star Lanes, Gutless Wonder, Joanna Riley, Percy & Reed, Barber & Barber Spitalfields, Designer Pop Up Store Outlet, Mother Clucker, Pizza East, Paradise Slice, Kastner & Ovens, Jack the Clipper, Rosa’s Spitalfields, Androuet, Nando’s, Blixen, Ginger Pig, DF Mexico, Flowers For You, Hollie Hill, Courthouse Hotel, The Hoxton Hotel, The Andaz, Boom Cycle, Charlotte Street Hotel, Strut & Cluck, Taberna, Gandys, Sainsbury’s, Rag & Bone, Dark Sugars and Zadig & Voltaire.