Welcome to Optimism

We raise £13k on Cheryl’s Walk

Every year, the entire agency takes to the streets (and boozers) of East London for Cheryl’s Walk in memory of the incredible Cheryl Rogers, who sadly passed away in 2014.

Over the years, we have walked to raise funds for the brilliant St Joseph’s Hospice, which looked after Cheryl amazingly at the end of her life. Every penny we raise goes straight to the hospice, and we’re thrilled to say 2019 marks our best ever year. We raised £13,600 through donations, auctions and raffles. This takes our total raised up to £86,000.

We couldn’t do this without the help of hugely generous benefactors. We’d like to say a huge thanks to every person, and company, that donated their time, goods and money for a cause that is truly special to W+K London.


750MPH, AB InBev, Ace Hotels, Boom Cycle, Brewdog, Crosstown Doughnuts, Cubbits, Cutler & Gross, Deliveroo, DF Tacos, Diptyque Paris, Ewen Spencer, F45 Training, Formula 1, Frame, Grenson East, Hoxton Hotels, Imarni Nails, Indigo Pearl, London Undercover, Martha de Lacey, Murdoch London, Ottolenghi Spitalfields , Paradise Slice, Patty and Bun, Poppies, Pulitzer Amsterdam, The FA, The Gun London, The Tate, The Workbench London, The Wright Brothers, Three, TK Maxx, Tokyo Bike, Town Hall Hotel and Worm London.

Cheryl’s Walk raises £10k for St Joseph’s

Last month saw the agency embark on our annual Cheryl’s Walk, a 10km trek (via the odd east London boozer) in remembrance of the lovely Cheryl Rogers.

The walk and auction raise much needed funds for the wonderful St Joseph’s Hospice which supports people in east and north east London with serious, life-limiting conditions. This year we raised a fantastic £10,000, bringing our total raised for St Joseph’s to date to a whopping £70,000.

A huge thanks to everyone who donated money, time and goods to a truly worthy cause – we couldn’t do it without you. Big shout-out to organiser extraordinaire Dee Fenning who worked tirelessly to make the event such a big success.

HUGE roll call of all of the companies and businesses which lent their help: The Ace HotelTown Hall HotelHoxton HotelFrameBlixenUniversal MusicKastner and OvensGuys and Dolls ParlourThree, Tokyo Bikes, Grenson, Lord’s Cricket Club, Pulitzer Hotel, Poppies, The Tate, DF Mexico, Ottolenghi, Angela Flanders Perfumer, Sanderson Hotel, Courthouse Hotel, Flowers For You, OCO Sunglasses, Androuet, Pizza East, Blanchette, Wright Brothers, Paradise Slice, Barber Barber, Absolute Vintage, Illamasqua, Boom Cycle, Nike, The Workbench London, Ninja Tune, Warp, Kobalt, Warner, Pitch & Sync, 3rd Rail Print Space, Trade Made, Tottenham Textiles, ILOVEDUST, Libreria, The Art of Ping Pong, Jake’s Condiments and Jams, Angry Panda Fitness, Psycle, Comfort Station, Costa Coffee, Patty & Bun and London Undercover

Want to chip in? You can still donate here.