Nothing Beats a Londoner, Nike’s epic ode to all things London, smashed it at Cannes Lions 2018, picking up a Titanium, Grand Prix, three Golds, three Silvers and eight shortlists, helping W+K London to place third among all UK agencies.
Of our entries, we won the Titanium and a Grand Prix in the inaugural Social & Influencer category for best multi-platform social campaign. We also won a Gold in Film and two Silvers – one in Mobile for influencer/talent, and the second in Social & Influencer for consumer durables.
Mindshare’s entries picked up a further two Golds and one Silver.
“London is a sports obsessed city and its intersection with culture, sparked by the next generation of youth, is shaping a new wave of creative expression and celebration of sports,” said Jamie McCall, Marketing Director London/West, Nike.
“’Nothing Beats a Londoner’ put a spotlight on this vibrant movement and a more exciting, inclusive sports community with Nike at the heart of getting young Londoners moving across the city.
“’Nothing Beats a Londoner’ is a long-term point-of-view and Nike is committed to making this playground even better for young people in the city, creating unique, inspirational product and experiences that help them unlock their potential through the power of sport.”