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W+K London wins The Football Association brief

We’re massively excited to reveal that we’ll be working with The Football Association to support its new creative direction for the England Men’s national teams. We’ll be working alongside the in-house FA team on England Men’s brand messaging in the lead-up to the 2018 FIFA World Cup and beyond.

Helen Andrews, Managing Director, Wieden+Kennedy London, said: “We are delighted to be working with The FA as the men’s national team begins its journey to the next World Cup and beyond. For an agency bursting with football fans, this is pretty much the dream brief. We can’t wait to get started.”

Georgina Lewis, Head of Marketing, The Football Association, said: “This is a really important time for the England Men’s senior and development teams. Following the success this year of our youth sides and the positive progress being made in creating a pathway to the senior set-up, this is a great moment to plan our next campaign. Our aim is to bring our fans on that journey.

“We are thrilled to be working with Wieden+Kennedy London on this new direction – they immediately understood where we are at and brought an energy, passion and sense of challenge that underlined they will be great partners.”

W+K named Adweek Global Agency of the Year

We’re hugely honoured to be named Adweek’s Global Agency of the Year for 2017.

“As the holding companies struggle to weather spending cuts by CPG giants like Unilever and Procter & Gamble, W+K has fortified its position as an uncompromising creative partner with deep strategic capabilities, a lean but reliable international presence, and a keen eye for advertising’s future. These factors make it Adweek’s 2017 Global Agency of the Year,” said the publication.

We’re incredibly proud and humbled to win the title and delighted to share it with our sister agencies across the globe. A huge thanks to everyone who played a part in making the win a possibility.

Adweek spoke to global management Dave Luhr, Neil Christie, Colleen DeCourcy and Susan Hoffman for the piece, which you can read here.