Welcome to Optimism

Flo Heiss joins W+K London

We are super excited to have Flo Heiss joining W+K London as Creative Director.

Flo joins us from the Studio of Art & Commerce, which he co-founded to create distinctive work for the likes of Brew Dog, Boots WBA and Serious Pig.

Prior, Flo spent 15 years at DARE as Executive Creative Director working on pioneering campaigns for brands including Sony, Converse, Lynx, Johnnie Walker, Barclays, Aviva, Vodafone, Diageo and Nike.Under his creative leadership, DARE picked up numerous accolades including Campaign’s Digital Agency of the Decade, Fast Company’s World’s Most Innovative Companies, Creativity Magazine A-List, One Show Pencils, Clios and Cannes Lions.

Before DARE, Flo spent two years at Razorfish as Head of Design. He studied graphic design in Germany, the I.S.I.A Urbino in Italy and London’s Royal College of Art and holds a diploma in graphic design from the FH Augsburg in Germany and an MA from the Royal College of Art.

ECD Iain Tait said of the hire: “I’ve always been a massive admirer of Flo (and his work). As we continue to develop differently-shaped work for differently-shaped clients, Flo’s expertise and experience will be invaluable. The agency is thrilled to have him here.”

Credit: Julian Hanford

W+K Pride

Our Hanbury Street roof terrace was treated to a rainbow-inspired makeover this week as we celebrated LGBT Pride ahead of London’s weekend festivities.

Cabaret performer Topsie Redfern put on her very best day drag and treated us to a performance which paid tribute to gay icons including Freddie Mercury, Barbra Streisand and Donna Summer. She also enlisted the talents of our very own Lara Wahab, who spectacularly hogged the microphone in a rousing rendition of I Dreamed a Dream from Les Mis. Guests were kept topped up with plenty of booze, candyfloss and Brick Lane’s rainbow Bagels.

Massive thanks go to the W+K Culture Club for organising.

Wishing everyone a spectacular LGBT Pride from London.