Welcome to Optimism

Homesense gets The Look of Love

We’ve just launched homeware retailer Homesense’s first ever above the line campaign.

Creative platform ‘Homelovers love Homesense’ celebrates the love that the retailer creates in its customers for its unique and branded homeware. The campaign is spearheaded by three love-laden 20” films, which are running from September through to Christmas 2018 via broadcast VOD and online. The spots hero Homesense bargains, which get ‘The Look of Love’ from the retailer’s adoring customers. The films, which are directed by Nadia Lee Cohen and produced via Academy, will be supported by nationwide out-of-home advertising.

Three spot is YouTube’s most-watched ad in August

Three’s giraffamingo make a triumphant return to become YouTube’s most-viewed ad in August.

The 30″ TVC announced the mobile newtwork’s latest offering, which allows customers travelling from the UK to holiday like a VIP and experience a stress-free journey by upgrading to easyJet Hands Free for free.

The sunny spot beat out competition from the likes of Google, Samsung and BMV to nab the No.1. Check out the rest of the top 10 most-watched ads at Marketing Week and watch the spot below.