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W+K London wins IPA CPD Gold

Yesterday we descended upon London Bankside’s Hilton to proudly accept the IPA Continuous Professional Development (CPD) Gold Accreditation.

This is the third year in a row we’ve picked up the accolade which, according to the IPA, is awarded to agencies which “demonstrate that CPD lies at the heart of their business, building a strong learning culture, in support of real business objectives and the development of their employees professionally and personally”.

A special thanks to Lead HR Manager Amy Dunlop for pulling the successful submission together.

Babbel – An Alien Abroad

​Meet Alexi, Babbel’s interplanetary protagonist who unifies all language learners and embodies the universal feeling of alienation when in a different country (or solar system), with no knowledge of the native tongue. Alexi is introduced via a 2-minute film, which will play out on social media, supported by two 30″ TVCs.

The campaign, directed by David Shane through O Positive, unfolds with Alexi rolling between multiple, close encounters of the awkward kind – from unsuccessfully asking for directions, to being locked out of a hotel room. After downloading the Babbel app, however, Alexi is finally equipped with the tools to converse, swiftly making friends, confidently cracking jokes, and feeling ever more at home in a world where he first felt entirely alien.