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Three introduces the Puggerfly

Our latest campaign for Three sees the Puggerfly take flight across the UK in an integrated campaign promoting the mobile operator’s exciting new partnership with Snapchat. The visual messaging app is now included in Three’s Go Binge offering, allowing  all Three customers to Snap, chat and share to their heart’s content without using any of their data allowance.

The ad, created with The Mill introduces a new animal sensation – Puggerfly, half pug, half butterfly – which is also the focal point of several ground-breaking experiences created in partnership with Snapchat.

Puggerfly – the world’s first Snapchat augmented reality pet – will star in seven consecutive daily Lenses. The social platform’s 12 million daily active users in the UK will be able to interact with the digital pup, following its story as it transforms from Puppyfly to fully-fledged Puggerfly during the course of a week. Snapchatters will be able to experience feeding their pet bones, clearing up its rainbow poo and even watch it twerk as part of the various creative lenses.

A 30″ TV spot is supported by print, digital and extensive OOH advertising, making the Puggerfly unmissable this spring.


Jacqui Kelly’s 20th anniversary celebratory cake

We welcomed the wonderful Jacqui Kelly to our Hanbury St window to create the mother of all cakes as part of our 20th anniversary celebrations.

Jacqui, the founder of Totally Sugar, a London-based sugar studio specialising in
bespoke edible art, is something of a cake master. She holds the Guinness World Record for biggest cake (a massive 10m x 12m) and has a client-list which includes Harrods and HRH Queen Elizabeth II.

We briefed Jacqui to create a mammoth celebratory cake, paying homage to Wieden+Kennedy London’s most famous work. In just a few short days, the confectionary queen whipped up a sprawling sponge, topped with nods to our wonderful clients, past and present. From Three’s moonwalking pony, to Nike’s St Wayne Rooney, and Honda’s perfume bottle to TK Maxx’s snow-spraying bazookas, the cake was a true trip down memory lane.

Our MD Helen did the honours, by cutting the cake and sharing it with the agency. Massive thanks to the talented Jacqui, who we loved having in the agency for a very special occasion.