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Arla campaign fusses with fibre

Arla Foods UK has launched Fibre, a new range of fibre-packed yogurts, with a national multi-channel campaign.

The widespread promotional push kicked off with a 40” TV spot, which debuted during ITV1’s Britain’s Got Talent last weekend. The campaign acknowledges that it’s hard to be fussed about fibre, even though you’re probably not getting enough of it. Introducing Arla Fibre. A delicious new range of yogurts that not only taste great but are a great source of fibre too, each containing 4.7g. Nothing bland, brown or boring in sight. It’s fibre for people who can’t be fussed with fibre.

The TVC is directed by Jake Dypka and produced by Independent Films, with VFX from Time Based Arts and sound courtesy of 750mph. The campaign will also be supported by digital, social and print advertising.

Supermarket Sarah launches shoppable window

We’ve teamed up with Supermarket Sarah and The Clothes Club to launch an interactive shoppable window to raise funds for the lovely folks at St Joseph’s Hospice.

Supermarket Sarah, who has created shoppable windows for the likes of Selfridges, John Lewis, Monki and Topshop, has unveiled a specially curated window, featuring public donations, items sourced from second hand vintage shops and pieces from The Clothes Club clothes swap, which took place in our agency basement last week.

Everything featured in the window is available to buy from www.supermarketsarah.com, where shoppers will also be able to find out more about the stories behind the items. All proceeds will go to the wonderful St Joseph’s Hospice, which cares for and supports people with serious illnesses.