Welcome to Optimism

Grand Day Out for Founder’s Day ’19

Every year, W+K London takes a day off to celebrate the birth of our beloved agency. This year was no different as the agency was carted off to Brighton for a Grand Day Out.

Despite (well-placed) rumours of a Fyre Festival-esque event, Founder’s Day 2019 was thankfully nothing like that ill-fated festival as we were treated to a day of classy activities such as ballroom dancing, caricature drawing and postcard photography. We also enjoyed all the fun of the fair as Brighton’s famous pier was closed off to the public for us to run riot. The grand frivolities were continued well into the night – and beyond – until it was time to make a reluctant return to London.

We know that planning such an epic event takes a lot of work, so huge thanks to the Founder’s Day team who will be a tough act to follow for next year’s organisers.

Don’t Change Your Dream, Change The World

Nike and Wieden+Kennedy London created a series of posters designed to honour the fiercest footballers in the world, showcasing them like never before. The epic poster series turns athletes who are at the pinnacle of their game into role models.

Together with Nike we created 94 unique designs and printed them on over a million posters & stickers made from recycled materials and they were distributed across the world.

To create a deeper connection between athletes and their fans, we documented four athlete stories – France’s Amandine Henry, Sara Dabritz for Germany, Lieke Martens from the Netherlands and England’s Fran Kirby. Each of the athletes premiered the films across their own Instagram channels while Nike shared them on the @Nike IGTV channel.