Welcome to Optimism

Babbel – An Alien Abroad

​Meet Alexi, Babbel’s interplanetary protagonist who unifies all language learners and embodies the universal feeling of alienation when in a different country (or solar system), with no knowledge of the native tongue. Alexi is introduced via a 2-minute film, which will play out on social media, supported by two 30″ TVCs.

The campaign, directed by David Shane through O Positive, unfolds with Alexi rolling between multiple, close encounters of the awkward kind – from unsuccessfully asking for directions, to being locked out of a hotel room. After downloading the Babbel app, however, Alexi is finally equipped with the tools to converse, swiftly making friends, confidently cracking jokes, and feeling ever more at home in a world where he first felt entirely alien.



Momentary Materiality exhibits at Hanbury St

Momentary Materiality, our latest art installation courtesy of Blink Art, is bringing a psychedelic vibe to our Hanbury Street office.

According to Blink: “Momentary Materiality brings together a spectrum of mixed media creations as large scale fabric designs exploring themes of the cosmos and a metaphysical enquiry into what is beyond our human realm of existence. Momentary Materiality is a breezy psychedelic rainbow of hope.”

The work comes from Chrissie Abbott, an interdisciplinary artist whose practice incorporates collage, animation, screen printing and digital processes. Big thanks to Chrissie and Blink for the stimulating work.