Welcome to Optimism

Positive East collaborates with leading artists to mark World AIDS Day

Our friends at local charity Positive East have launched a limited-edition digital t-shirt shop featuring the artwork of 14 local and international artists to raise awareness and funding for their essential HIV support services.

The project explores the intersection between HIV activism and visual artistry; demonstrating how artistic expression has helped shape the cultural and political response to HIV, from the pandemic’s origins in 1981 to the present day.

The 14 artists involved in this project all reflect the ethos of the charity and diversity of the communities they support.  

Take a look, support the charity and bag yourself a t-shirt at positiveeastpopup.org.uk/

QuickBooks celebrates Small Business Stories

Intuit QuickBooks has launched its new campaign, ‘Small Business Stories’. We worked with QuickBooks to showcase the inspirational stories of five Scottish small businesses. Each company was handpicked to have their stories told across Scotland by world class animators from Blink Productions.

We helped script the businesses’ message, match them with talented animators, and produce the joyful 20-second spots. The remotely-produced ‘Small Business Stories’ feature the voice of each business owner.

Hollie Walker and Cal Al-Jorani, Creative Directors, said: “With five very different small Scottish businesses, with very different products to shout about, it was a pleasure to work closely with the owners to find out how they wanted to tell their story. We recorded their voice overs on Zoom from under duvets, then paired them each up with some incredibly talented animators to bring it all to life in a way that felt true to their business.

“Healthier chocolate, home-grown blooms, zero waste groceries, bespoke metal work or glamping in the Cairngorms… whatever tickles your fancy, support small!”