This month we launched Chambord UK’s first ever out-of-home advertising campaign.

We extended the award-winning ‘Because No Reason’ brand platform across striking print and digital 6-sheets, London Underground crosstrack ads and stand-out London Routemaster bus wraps. The campaign, which celebrates ‘odd luxury’, is designed to raise awareness and drive trial of the Chambord Royale, the liqueur brand’s signature cocktail.

The core OOH campaign was complemented by wider ATL activity, running across digital and social media, PR and experiential events.