That’s the question we’re asking in the latest film for the high street retailer.

Our Ridiculous Possibilities brand campaign celebrates the weird and wonderful qualities peculiar to the TK Maxx shopping experience. The film highlights “the small prices you pay, to pay the small prices you pay for the big labels in TK Maxx”.

Featuring a voiceover from the inimitable Bill Nighy, the eclectic 60’ spot showcases why shopping in TK Maxx is different, but ultimately worth it. Each explanation transports the audience to a delightfully odd scenario, including the world’s most glamorous game of squash, a magical desert island and a woman blow-drying her hair on the bow of a speedboat.The film, directed by Bold’s Adam & Dave, launched on May 12 and is running alongside a digital display and out-of-home campaign, also created by the Wieden+Kennedy London team.