Welcome to Optimism

On set with Honda in Kiev

We've already blogged about out latest work for Honda but please indulge us as we share some imagery from the making of 'Ignition'. 

Our team had an unforgettable experience working with our friends at Honda. 

We set up home in the Ukraine for a fortnight, shooting on the Podolsko-Voskresenskiy bridge in Kiev. 

These shots, captured by our very own Honda GAD, Nick Owen, depict the action from 'behind the scenes'.

насолоджуйтеся!

 

The bridge of dreams:

Road

Jenson looks focused as he prepares for lift off:

Jenson

Soichiro Honda’s famous quote emblazoned on a helmet – ‘Without racing there is no Honda’:

Sochiro

Anti-gravity effect to the max: 

Prep

We built a custom studio on the bridge to shoot each night:

Night

Scott, James, Nick and ASIMO relax between shots:

4 guys

We teamed up with Somesuch and Radioaktive to produce the spot, directed by the lovely Aoife McArdle:

Board

And here are some portraits from the shoot… 

Portrait-AKowalski

Portrait-JKowalski

 

Face

Other face

 

 

New Starters

Although the year is coming to an end, we're still welcoming some lovely newbies into our W+K family.

Victoria Smith

A big hello to Victoria Smith. She's joined us a Creative Producer. She has some ace fun facts: she once had a make up brush thrown at her by Naomi Campbell and has partied with Beyonce and Jay-Z without even realising it!

Flore

This is Flore Segal. She arrives by way of Unilever's brand strategy team and the Miami ad school. Things to know about her: she's French, speaks five languages and has an impressive array of creative-crafty skills… sculpting bronze statues, sewing, upholstering and antiquing furniture. Welcome!

We've also had a couple of freelancers take the plunge and go permanent in the last week. Hurrah.

Miles

Miles has taken the aforementioned leap having freelanced here on and off for the past seven years. Yes, seven years! He's now a welcome addition to the Design department. 

Indy Basra

Finally, Indy Basra. Another new permanent member of studio after a little freelance stint. He's previously worked at TBWA and Saatchi & Saatchi. A fun fact: he is a big Arnold Schwarznegger fan and does a mean Arnie impression.

Loading