Bigger, longer, awesomer and impossibler: Wieden + Kennedy’s campaign for Honda – Impossible Dream 2010 – rolls out today across Europe.

Bigger, longer, awesomer and impossibler: Honda Impossible Dream 2010 rolls out today across Europe.

Three years after the original Impossible Dream ad, in which a moustachioed hero moved between
vehicles from a speedboat to a Formula 1 car (each vehicle the realisation of an 'impossible' Honda dream) we are releasing a new extended version, to air across 28 markets across Europe featuring the Honda jet, the
CR-Z Hybrid Coupe, the
hydrogen-powered FCX Clarity, the Honda robot Asimo and Honda solar panels.

Honda's extended version, which
runs to two-and-a-half minutes – 30 seconds longer than the original –
substitutes the original hot air balloon ending with a Honda jet rising from the waterfall to take our hero on his fantastic voyage. It takes the previous spot, which showcased Honda's heritage, and brings it up to date by including current and future products.

This pan-European ad
campaign forms part of new strategy by the car maker, under European
communications director Ian Armstrong, to develop a consistent brand
across the region.

"'Impossible dream' is a fantastic opportunity
to showcase both historic and future products in a film that truly
generates a strong reaction from everyone who sees it," said Ian.

Rob Doubal and Lolly Thompson join Wieden + Kennedy London from their position as creative directors at Mother.

Rob Doubal and Lolly
Thompson join from their position as creative directors at Mother.  They are a team whose work spans all
platforms. Their work includes the Coca-Cola ‘yeah yeah yeah la la la’ campaign…

…and the famous ‘London Ink’
installation – the creation of two giant, tattooed
sculptures that appeared in London for two weeks to promote a series
about
tattoo artists for The Discovery Channel which won global acclaim. 

Laurence and Rob joined
forces at Mother three years ago. From Orange and The Observer to Stella Artois and
Coca Cola, they’ve worked across the majority of Mother’s accounts.  Between them they have been awarded at
D&AD, Cannes, The One Show, The Clios, The Andys, The Campaign Big Awards,
BTAA and The Aerials, Young Guns and the Guardian Media Innovation Awards. 

Laurence is one of Mother’s
longest standing members.  Over the
years he has been responsible for some of their seminal work.  Before joining Mother, Laurence was a
freelance illustrator and after graduating with an MA in communications design
from Central St Martins in 1999, joined digital hotshop Deepend as a Senior
Designer.  While there, he was
awarded a One Show award in Integrated Branding Campaign for Interbrew’s ‘Beer
is Life’ and was invited to lecture on Design Autonomy to an international
audience at the Berlin beta conference. 
In 1999 he was also named in Creative Review’s prestigious Creative
Future list, as the ‘Creative Future in Illustration’.   He started at Mother in 2001 and
has worked across the full range of their accounts, notably making it into the
National Portrait Gallery for his Powerade work in 2008. 

Rob joined Mother in 2006
after a long tenure in a small creative shop in Amsterdam called John Doe which was set up by a splinter
group of Kessels Krammer.  There he was responsible for creating
ads and content for MTV which saw the Benelux MTV network voted the most
creative of MTV’s networks worldwide. 
Arriving at Mother to work on the Orange account, his Snoop Dog Goldspot
was voted the 7^th funniest Ad of all time by Campaign magazine.

Beyond their agency
credentials, Laurence and Rob run the online idea provision service called
givemeanidea.com, and harbour a desire to fragment clients' budgets and
innovate truly creative work.

As
well as producing award-winning ad campaigns they have made short films and designed album and book
covers. 

Rob Doubal says, ‘We’ve always admired the work of W +
K London, and it’s a really interesting time to be joining a really great group
of people. We’re super excited about the job and over the moon that it cuts
down our commute from Liverpool Street station by 300 yards’.