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Nike Write The Future – Phase One

A date for your diaries: Thursday 20 May at 6pm. Nike’s launch of its World Cup commercial via a webcast on Facebook. This will be the official, global premiere of the full-length 3-minute content before it airs on UK TV.

A date for your diaries: Thursday 20 May at 6pm.  Nike's launch of its World Cup commercial via a webcast on Facebook.  This will be the official, global premiere of the full-length 3-minute content before it airs on UK TV, lead agency W+K Amsterdam, in collaboration with both London and Portland offices.

But to whet your appetite, short clips are being released this week, the first of which went live on Saturday and features our national footballing hero Wayne Rooney as you've never seen him before – and hopefully as you'll never see him again. 

After one wrong pass in a crucial match, we see how his glittering, international career could diminish into life in a trailer park.  You can check out the clip below and then we recommend you put the webcast in your diaries – the World Cup comes around only once every four years and with this ad to kick off the tournament, it's not one to be missed.

mad scientists’ convention (continued)

More news from our mini-tech convention here in san francisco yesterday.

James searsWatching

More news from our mini-tech convention here in san francisco yesterday.

James Sears showed us his remarkable Orb. Totally
fascinating and magical.

James and orb

Orb pic
My tech understanding isn't up to explaining The Orb other than to say it's a spinning disc with light-emitting displays along its edge which, when revolving at speed, has the appearance of a glowing globe on which images can be displayed.

Orb 

Benjamin Cowden is a kinetic sculptor who lives in the bay area and focuses on interactive, mechanical work. He was a blacksmith for seven
years and he had brought along his steampunk cocktail preparation robot.You can see more info about him and his work at twentysevengears.com


Benjamin 

Cocktail maker
Cocktail time
Drinks queue
Naoki and drink maker
Renny gets drink
Renny samples the Corpse Reviver cocktail.

If you're interested in this sort of stuff, and you're in the SF area, then you can attend the upcoming Maker Faire.

MAKE_630

 

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