Welcome to Optimism

cruz in control

Eric cruz

Welcome
to Eric Cruz.  He starts today at W+K London today as a Creative Director.  He’s transferred from our
Tokyo office.  Eric worked with us seven years ago on our crazy, but
groundbreaking Aiwa campaign.   Amongst other things he’s going to be working on our Nokia business.  He brings with him a wealth of experience in
creative directorship, art direction, education and curatorship. 

I'm not sure of the significance of the image below. But we will find out.


Kewpiecruz


‘ad gurus’ Wieden + Kennedy stepping up their game, says The Sun

‘Ad gurus’ wieden + kennedy are stepping up their game with the Nike world cup campaign, says The Sun.
Gurus

Rooney World Cup_The#62D94B

Gurus? Us? Awesome double page editorial spread in The Sun today gives a blow by blow account of our Nike 'write the future' epic.

And on The Sun's website there's more coverage:

Focus 

Picture 3
And they've also posted a behind-the-scenes video:

Cannavaro

Now nearly 10 million views for the full-length film on Nike Football's Youtube channel.

Excited? I may even yodel.

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