Welcome to Optimism

good old bill

Yesterday our offices were visited by a group of Norwegian politicians and planners from Bærum who were visiting different companies in the east end to get an idea of the urban development in the area and the regeneration and new use of old buildings.  Unfortunately they only got as far as reception but one of the group made a surprise disovery amongst our bric-a-brac:

"one member of the group (half of which are very mature, so to speak) recognised the man on the photo above the opening/ door next to the reception desk – the man who founded Nike. Quite a few years ago this man trained the Norwegian national team of athletics, and the Nike-founder stayed at his house a few times…he was serving waffles and coffee, and demonstrated the new soles he was working on with the waffles…"

You heard it here first.  Bill Bowerman + Norwegian waffles = Nike empire.

Bill bowerman

hot wax

This is the strictly limited edition press pack for our Nike ‘write the future’ campaign. It contains a set of wax crayons, hand-carved by artist Diem Chau into the likeness of Nike’s football stars.

Whole-kit_crayola_nike

This is the strictly limited edition press pack for our Nike 'write the future' campaign. It contains a set of wax crayons, hand-carved by artist Diem Chau into the likeness of Nike's football stars.

Carved-nike-crayons-world-cup-500x853
 

Standing_group_crayola_nike
Rooney as you've never seen him before:

Rooney_crayola_nike

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