Welcome to Optimism

the awards hunter captured by the game

 Trophy h 2

'You won't find any awards in our reception,' is what we say to visitors.

Er, except now you will, in the form of a spectacular sculpture by Ben Hughes, constructed from a bunch of gongs, trophies, geegaws and pencils awarded to the agency over the last few years. 'The Trophy Hunter' is reminiscent of depictions of the martyrdom of St Sebastian, with his torso pierced in various places by arrows. The idea is to suggest that to direct your work in the pursuit of creative awards may lead to a painful downfall.

Trophy hunter

Trophy h

  Trophy h foot
Trophy h cu

(S)he has prominent breasts…

Trophy h knob

… and a fine set of crown jewels. Apparently the pursuit of trophies is a transgender issue.

Old Spice guy is a superhero: fact!

This is some kind of awesome comic / pop culture nerdgeek heaven. Luke Cage, Powerman (do they still call him that?) is the hero  your man could smell like, or something. Wieden + Kennedy may have created a super-powered media monster here. But I like it.

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