We blogged earlier about our new 'Make it Count' campaign for Nike. This is the year to step up and Make it Count. To celebrate Nike has launched a campaign which sees top UK athletes make their pledges for the forthcoming year, whilst inspiring people to be part of the movement and make their own pledges under the hashtag #makeitcount. Here's some more stuff.

Above are the print executions.

Here's how they're looking in situ:

And here's how it looks in the windows at NikeTown:

And inside Niketown:

If you go into Niketown Oxford Street you can make your own pledge, have your photo taken and turned into a visual in the style of the ads above.
A series of more personal portraits of the athletes capturing them at their most intense moment of training will be featured in an exhibition housed in Nike’s exclusive 1948 space from 18^th January. Here are examples of those portraits:

It's a big thumbs up from W+K's Freddie Powell and Helen Foulder at the news that our Cravendale 'Cats with Thumbs' spot was voted number one best TV ad of 2011 by viewers of ITV, the UK's biggest commercial TV channel. ITV's top 20 ads of the year were featured on TV a couple of nights ago in a show called Ad of the Year. It has to be admitted that Freddie and Helen, who were interviewed for the show as representatives of the Cravendale team, do look slightly sheepish about being made to appear on prime time TV wearing giant furry cat gauntlets. But for the rest of us that moment above is TELLY GOLD!

Here's the extract from the show featuring the top of the poppermost Cravendale spot.

Some people find the Cravendale ad a bit scary, but I have to say I personally don't find the prospect of world domination by polydactyl cats nearly as unnerving as the luminous teeth of the man below. I couldn't pay any attention to what he was saying in the clip because I was distracted by his fluorescent chompers.

Also in the top twenty ads of the year were two more Wieden + Kennedy spots. At number 13, from W+K Portland, Old Spice's 'The man your man could smell like'. Apparently, according to the celebrity lady interviewed below, this causes 'an actual physical reaction when you watch it'. Mind-boggling.

And at number 11, from W+K Amsterdam, Heineken's 'The entrance'. Fantastic suggestion from the actress interviewed that a follow-up ad should be set in Coronation Street's Rover's Return pub.

Well done to all involved in making these ads and big congrats to our clients. And many thanks for your votes, ITV viewers.