Half of the top 10 biggest viral videos of 2010 are by wieden + kennedy
Ad Age has just publised a list of the ten biggest viral videos of 2010. Five out of the ten were created by Wieden + Kennedy.
Ad Age has published a list of the top ten viral videos of 2010. They say:
This year the top10 ads of the year racked up a little more than 320 million views, compared to 196 million for the top 10 in 2009, a 63% increase. Driving the increase is more video consumption and more use of popular sharing tools on YouTube, Facebook and Twitter, not to mention outstanding creative and, in the case of Old Spice, an interactive element that inspired people to participate in the campaign.
The clear winners: Old Spice and agency Wieden & Kennedy, which combined for three campaigns in the top 10 and 168 million views — nearly as much as the entire top 10 last year. Wieden actually has a fourth video in the top 10, it's "Write the Future" for Nike, an ad campaign that leveraged Nike's biggest stars in soccer, Didier Drogba, Fabio Cannavaro, Wayne Rooney and Franck Ribery, to gain more views on the web around the World Cup than the World Cup's official sponsor, Adidas. It was, as Advertising Age reported at the time, one of the best "ambush-marketing" efforts of the web video era.
Actually, as you can see from Ad Age's own table above, they miscounted. Wieden + Kennedy is actually responsible for half the videos in the top ten – numbers one, two, four, five and seven, making a total of five out of ten. Or five out of the top seven, even.
That's a pretty awesome result. Massive congratulations to all involved.
