Wieden + Kennedy has been named lead global creative agency on the Levi’s business.
W+K has been named lead global creative agency on the Levi's business. Scan above from Campaign. Here are a couple of examples of the fine work our Portland brethren have been doing on the account.
The plight of the American Rust Belt is obvious in places like Braddock, Pennsylvania. A former hub of America's industrial might, the steel township just outside of Pittsburgh suffered immense decline as U.S. steel and manufacturing industries collapsed. Subsequent drug-crime epidemic and economic downturns have hastened its degeneration in recent years. But the battle has just begun. With folks like Braddock's mayor John Fetterman, and the backing of Levi's, Braddock and cities like it will soon see better days to come.
Fairtrade Fortnight is a big, beautiful celebration of all things Fairtrade. Every year there’s a different theme, a different way to get people involved. This year the theme is ‘Show Off Your Label’. Wieden + Kennedy has developed a campaign asking the nation to flaunt Fairtrade products.
Every year for the past 15 years, Fairtrade has celebrated Fairtrade Fortnight. You’ll probably remember last year’s Big Swap where we got one million and one Fairtrade swaps – people around the country swapped their usual midmorning banana for a Fairtrade banana, their evening glass of Chardonnay for Fairtrade wine and their usual flowers for Fairtrade roses.
Fairtrade Fortnight is a big, beautiful celebration of all things Fairtrade. It’s a chance to let folks know that there’s more to Fairtrade than bananas and chocolate. And to tell them about being involved with Fairtrade empowers developing world farmers and their communities. Because the work they do really is incredible, they allow these farmers to be in charge of their own lives.
Every year there’s a different theme, a different way to get people involved. This year the theme is 'Show Off Your Label'. We’ve developed a campaign asking the nation to flaunt Fairtrade products.
Have a little look at the film below – it gives you a good idea of the energy of the fortnight.
The main activity will be done on Facebook this year. We’re launching a game that runs for just two weeks. Every day there will be a challenge with a super-jolly prize.
Stuff like winning a trip to Sri Lanka to meet Fairtrade tea pickers – 'mazing right?
We’ll be getting everyone at W+K to do some of these challenges over the next few weeks, and we’ll keep you posted.
