The time has come to say goodbye to our friends Cow, Pirate and Cyclist. They loved milk. (“MiiLKK!! MiiiLLLKKK!!!”) Especially Cravendale. And we loved them.

The time has come to say goodbye to our friends Cow, Pirate and Cyclist. They loved milk. ("MiiLKK!! MiiiLLLKKK!!!") Especially Cravendale. And we loved them.

But all good things must come to an end. And a new campaign for Cravendale from Your Brave Team at Wieden + Kennedy will be with us very soon. So the end is nigh for Cow, Pirate and Cyclist. Goodbye, wise Cow. So long, plucky Pirate. Adieu, camp Cyclist.

"Memories may be beautiful and yet what's too painful to remember we simply choose to forget. So it's the laughter we will remember whenever we remember the way we were." Wise words, Barbra.

A minute's silence, please, for this small tribute:

Those of you shocked and saddened by the callous dumping of our valiant trio may seek solace and comfort, or just complain on the Cravendale Facebook page.