W+K planner Sophie Dollar today presented our project Off-On at the M&S Sustainability Conference at the Queen Elizabeth Conference Centre in Westminster.

Off-On's key objective is to encourage employees to do more good by behaving in a more environmentally responsible way.

Today's annual conference is part of M&S's commitment to corporate social responsibility and is part of 'Plan A' – an initiative the company launched in 2007 which has set out 180 commitments to achieve by 2015.  M&S's ultimate goal is to become the world's most sustainable, major retailer.

Sophie presented Off-On as part of the afternoon session: 'How to engage your employees' – and continued to spread the word that a democratic, simple and accessible idea is the key to sustainable behaviour change.

Judging by the string of delegates queuing to congratulate her following her slot – people are certainly listening!

This awesome engine is the Manipulator 2000 and it has been installed by a crack team of mad scientists in the window of our offices on Hanbury Street.

This awesome engine is the Manipulator 2000 and it has been installed by a crack team of mad scientists in the window of our offices on Hanbury Street.

This machine has been harvested from scrap and salvage and genetically modified into a 21st century W+K Spam Machine. Because an intractable problem can only be resolved by stepping beyond conventional solutions.

Problem, you say, what problem? The problem is spam. Good spam, the kind we'd like to get. Inspiring stuff. Things that we stumble upon every day that deserve to be shared. These things can be fed into The Manipulator 2000 and, utilising the fearsome power of technology, manipulated into particles of pure ENERGY. This is the Manipulation Activation Button:

This manipulated ENERGY (which we call 'Manipulatium' TM) is then instantaneously transmitted via the electronical conduit of E-MAIL into the receptive brains of the worker drones of W+K, enhancing their creativity reserves and stimulating their productivity. Thus forwarding our plans for World Domination.

The waste products of production of Manipulatium TM are stored here.

Above: Doktor Manipulator Yuki sets the controls for the heart of the sun. "With one turn of this dial, I shall destroy all of you… FOREVER!"

Meanwhile, in a small cupboard in our basement…