Harriet Lamb has been Executive Director of the Fairtrade Foundation since 2001. She has guided the Foundation through a period of staggering growth, which has seen estimated sales of Fairtrade products in the UK increase from £30m to more than £290m in 2006, with more than 3500+ retail and catering products carrying the FAIRTRADE Mark. Harriet was awarded a CBE in the New Year’s Honours List 2006. Other accolades include Cosmopolitan Eco-Queen 2008 and Orange Businesswoman of the Year 2008. She is the author of the book Fighting The Banana Wars. 

We were lucky enough to have her join us for yesterday's agency meeting at W+K London to talk about the work that the Fairtrade Foundation does and the work that we are doing together.

W+K's Sophie and Lucy took everyone through the work we've created for Fairtrade Fortnight 2011.

W+K London, in partnership with our client the Fairtrade Foundation, has launched a Fairtrade fashion initiative called FAIRTRADE COLLECTIVE, and we’ve got a range of beautiful scarves going on sale on Monday on asos.com

Further to our earlier post, the above article has appeared in today's Metro. The story is that W+K London, in partnership with our client the Fairtrade Foundation, has launched a Fairtrade fashion initiative called FAIRTRADE COLLECTIVE, and we’ve got a range of beautiful scarves going on sale on Monday on asos.com

Metro says: "The Collective invites some of fashion's most exciting designers to create jaw-droppingly desirable, digitally printed scarves out of Fairtrade cotton."
It’s a wonderful and exciting project for us as it’s the first time Fairtrade has properly embraced, and been embraced by, the fashion industry.
 
Holly Fulton, Marios Schwabb, Hussein Chalayan and other leading designers are involved and are championing the use of Fairtrade cotton in ‘proper’ fashion. Find out more at FairtradeCollective.org.uk.

Scarves go on sale on Monday on asos.com.
 
Faitrade Fortnight is February 28 to March 13.