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the truth behind that story in Campaign magazine

Contrary to rumours and reports, Wieden + Kennedy has not lost Nokia mobile phones business globally and there is no pitch underway or planned for Nokia smartphones.

Contrary to rumours, Wieden + Kennedy has not lost half the Nokia account. Nor is the other half up for pitch.

What a day.

First you read on the front page of Campaign that one of your key global clients has given half the business to a competitor and put the other half up for pitch.

Screen shot 2011-05-05 at 21.31.40

That story. (Above.)

Then a power cut closes down your server so you have no access to email, internet, hard drive…

Then the battery on your mobile gives out.

*sigh*

 The servers are still down but at least the story in Campaign was wrong. If you saw that article today you would have been led to believe that 'Nokia calls £90m pitch' for its global smartphones business. This isn't true. Nokia has confirmed that there is no such pitch.

In a double whammy shit sandwich, the article goes on to say "Nokia has appointed roster agency Fallon to its estimated £90 million global advertising account for its mobile phone range."

(Wow, so that's £180 million now? Or is that the same £90 million again? Can we just round up to £200 million?)

Anyway, Nokia has also confirmed that nobody else has won the global mobile phones account. And we haven't lost any business.

So, to be clear:

1. There is no global pitch for Nokia smartphones

2. We have not lost the global Nokia mobile phones business

So, how do stories like these get printed?

Journalists are keen to get a good story out there. They want to scoop their rivals, so they'll try to keep a story to themselves before releasing it. That may mean not having time to check it with all parties involved.

And agencies are desperate to get a good news story out there to raise their profile and boost or repair their reputation, so they may be tempted to enthusiastically massage a story into life.

What difference does it make? It's only a story in the trade press. Well, yeah. But it's a right pain in the arse when such a big bad news story is not true.

Reminds me of the time when Campaign ran a front page story about a 'forthcoming pitch' for the Visit Wales account that put Wieden + Kennedy 'under threat'. I posted a £1000 bet on this blog to the journalist who wrote the story that there was no pitch and we'd still have the business at the end of the year. That was four years ago. We still have the business. I never got my £1000. How we laughed.

Ah well, some days are better than others.

 

webbys honours wieden as agency of the year 2011

Wieden + Kennedy has now been named agency of the year 2011 at the Webby awards, the leading international award honoring excellence on the Internet.

WEbbys AOTY
WEbbys AOTY crop
Following on from being named agency of the year 2011 by Creative Review a couple of weeks ago, Wieden + Kennedy has now been named agency of the year 2011 at the Webby awards.

Special mention goes to our Nokia 'world's smallest stop-frame animation' AKA 'Dot', which won the 'People's Choice' in the animation category. Thankyou to our friends, The People for their votes.

For those of you who may not know what the Webbys are, read on:

The Webby Awards is the leading international award honoring excellence on the Internet. Established in 1996 during the Web's infancy, the Webbys are presented by The International Academy of Digital Arts and Sciences, which includes an Executive 750-member body of leading Web experts, business figures, luminaries, visionaries and creative celebrities, and Associate Members who are former Webby Award Winners and Nominees and other Internet professionals.

The Academy is an intellectually diverse organization that includes members such as musicians Beck and David Bowie, Internet inventor Vint Cerf, political columnist Arianna Huffington, Real Networks CEO Rob Glaser, "The Simpsons" creator Matt Groening, R/GA Founder and Chairman Robert Greenberg, Virgin Atlantic Chairman and Founder Richard Branson, and The Weinstein Company Co-Founder Harvey Weinstein. Members also include writers and editors from publications such as The New York Times, Wired, Details, Fast Company, Elle, The Los Angeles Times, Vibe, and WallPaper. The 14th Annual Webby Awards received nearly 10,000 entries from over 60 countries and generated over 750 million media impressions worldwide.

"To be selected among the best is an incredible achievement worthy of praise — and perhaps a little bragging." Is what it says on their site. So, please accept this post as an appropriate degree of bragging.

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