If you were made of gold or silver, how much would you be worth?

This was the question the Wieden + Kennedy Platformers used to steer the design of an interactive window display for W+K’s first venture into jewellery design: the PLOT Jewellery collection.

The PLOT Jewellery collection celebrates the humble data behind mighty economies: commodity prices. Each piece tells a story, and is made by hand in London.

When people stand on the gold or silver scales outside our window in Hanbury Street, the PLOT mannequin heads move to reveal the person’s worth in pounds sterling (their weight x price per ounce of commodity).

The mannequin heads were sourced, wood was ordered, and flockers found to transform our basic Styrofoam heads into Glorious Pink Divas – for those curious designers out there, yes, that is Pantone 232 C.

The weekend installation was fun for at least two reasons. One, with the busy-ness of Hanbury Street, the install was very much a performance piece for curious passers-by. And two, because we were justified in saying “flocker” as often as we liked.

We’re thrilled with the final design and grateful to have had the opportunity to create something fun, interactive, and elegant (some even say sexy!). So stop by W+K, 16 Hanbury Street, E1 for a look-see, have a play with our window, and find out how much you’d be worth in silver and gold!

PLOT Jewellery for sale at

Luna & Curious,

198 Brick Lane.

Congrats to former and future strategic guru Nick Barham, who has been promoted to
co-executive creative director of W+K Shanghai. Barham
previously served as the director of W+K Shanghai Planning and is the first
planning director in W+K history to be promoted to a co-executive creative
director position. Maybe also the first ever planning director of an agency to become its creative director?

Nick will join co-executive creative director
Nick Cohen, making a Nick-Nick CD combo, and managing director Kel Hook to complete the management team for
W+K Shanghai. Barham joined W+K Shanghai in 2007 to work on Nike’s
communications leading up to the 2008 Beijing Olympic Games. As the agency has
grown, he has worked across all of their clients, helping those clients to
develop a diverse body of work, including a rock ’n’ roll road trip for
Converse that took two Beijing bands across China. And he's worked closely with us in London on shared clients Nokia and Nestea.

He has also been involved in developing
W+K’s own content, including a documentary on Chinese beatboxing, an
interactive installation at Shanghai’s eARTS Festival and a limited-edition
line of watches in collaboration with the Shanghai Watch Company.

“Today, the qualifications for a true
creative director have evolved beyond craft and management; broader skills are
required in order to lead brands with speed and cultural relevancy. W+K
Shanghai is constantly redefining the norms of brand communications, and Nick
has been a creative leader in our office,” said John C. Jay, global executive
creative director of W+K. “Nick has been instrumental in developing
documentaries, music videos, event websites and applications, and in
collaborating with emerging artists and musicians in China and across Asia.”

Nick used to be at BBH London, where he worked as a planner and then a cultural reporter,
keeping the agency’s brands (Unilever, Audi, Johnnie Walker and Levi’s)
informed about changes in contemporary culture. During his time as a planner he
was a Gold winner at the APG Creative Planning Awards and wrote a winning paper
for the IPA Effectiveness Awards.

In July 2005, he moved to Shanghai to
work at TBWA with brands such as Adidas and Chivas Regal. “I expected to work
in Shanghai for a couple of years,” he said, “but the speed of change here, and
the opportunity to tear things up and produce work that changes the way that
brands behave, has made it very difficult to leave.”

Nice work, Nick.