Welcome to Optimism is proud, delighted and a wee bit overwhelmed about the end of year/decade 'best of' lists as Wieden + Kennedy continues to pick up plaudits in the trade press roundup of the last ten years in advertising. AdWeek named WK Portland's Coca-Cola spot 'It's mine' best Superbowl ad of the last ten years.

Meanwhile, Advertising Age named WK New York's Beta 7 campaign for Sega as one of their ten best non-TV campaigns of the decade.

And Wieden + Kennedy had three entries in Ad Age's best ten TV commercials of the last ten years:

Nike 'Move' from WK Portland:

Honda 'Grrr' from W+K London.

…and Coca-Cola 'Happiness Factory' from WK Amsterdam.

Wieden + Kennedy's 'Grrr' commercial for Honda diesels has been named 'best of the decade' in their best of the 2000s roundup by Adweek magazine.

They say:

It's not often that you see cynical ad mavens shuffling out of the
Palais de Festivals in Cannes not only smiling about a commercial but
also whistling the jingle. But Honda's "Grrr"—created by Wieden +
Kennedy, London—is a special case. An unlikely mix of cute animals
frolicking in a CGI Eden, flying diesel engines and the
gravel-on-velvet voice of Garrison Keillor, the spot won a slew of
awards in 2005. It gets ours for the best of the decade, period.