Welcome to Optimism

Wieden + Kennedy workshop now ready for use

 Lomos

The W+K craft workshop is
now all tooled up and ready for action. It's in one of our 'garage' rooms.
This space is for everyone to use, to play, experiment and build in.


The workshop is fitted out with all sorts of kit to help take people's ideas to the next level.  Or just give them some room to play and think
away from computers.


Just to give you a taster this is the sort of kit waiting to be used:

Make your own posters with screen and lino printing kits.
Large studio easel, paints and brushes to go to town on those 'new joiner' self-portraits.
Sewing machine and threads so you can run up a nice new pair of Junky Styling-style slacks.
Power tools – jigsaw, sander and drill for those tricky W+K window installations.
Fabric pens – ideal for designing the next W+K T-shirt.
Massive tool kit for customizing your brand new fixed wheels.
Saw horses and workshop bench for the big stuff.
Lomo cameras for some shooting-from-the-hip Lomography.
Multimeter and soldering iron for a bit of Arduino practice, get your computer talking to your lunch.
Cutting mats and glue guns for building prototypes for your product design projects.
An A2 light box for those complex layouts or illustrations.

It’s a great space and it'll be interesting to see how people use it.

Users will need to have a short health and safety induction with one
of the W+K Health and Safety officers before they can get stuck in. And we've prepared a handy safety tips reference poster:

CraftWorkshopPoster(XXS)


Finally a big thanks to everyone who helped get the space up and
running, especially Ronny, John, Bronwen, Donna and Sam and to Nicole
and Yuki for the Craft Workshop Dos and Don’ts poster.

Happy hammering.

nokia N900 hackerbox ‘best unboxing ever’

Picture 1

Wieden + Kennedy's Nokia UK team have been slaving away for the past few months on
creating a rather special hacker box to promote the new Nokia N900 and
Maemo platform to a select group of tech leaders. The boxes went out on Friday
and the response has been incredible. Geeks have gone crazy for the mysterious black box; it's all over Twitter.

We did all the audience profiling work, created the box with Atom and sourced all the personalised goodies including, as you can see on the video, a small plastic fox.

To top it off and deliver us and Nokia a
rather nice Christmas present it has been described on
Engadget as the best unboxing ever.


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