Wieden + Kennedy’s new ‘why let drink decide’ work for the DSFC is pick of the week in Campaign magazine.

Wieden + Kennedy's new 'why let drink decide' work for the DSFC is pick of the week in Campaign magazine. Nice. 

More info at http://whyletdrinkdecide.direct.gov.uk/

This new national campaign from Wieden + Kennedy for the DSFC aims to raise awareness of how alcohol can make young people vulnerable.

This new national campaign from Wieden + Kennedy is our first work with the Department of Schools, Families and Children. The campaign aims to raise awareness of how alcohol
can make young people vulnerable. It’s not only the drink itself that puts young people at risk, it’s the decisions they make when under the influence of drink. The advertisements ask young people
and their parents ‘Why Let Drink Decide?’ and aim to help parents work
with their children to establish a safe and sensible relationship with
alcohol. The ad below is
aimed at parents;  there
is a cinema ad targeting young people that comes out shortly.
More info at http://whyletdrinkdecide.direct.gov.uk/