The Super Bowl is the U.S. media event for which advertisers traditionally unleash their big guns in the shape of blockbuster TV ads. Here are some created by W+K for this year's Super Bowl.

Welcome to Optimism is proud, delighted and a wee bit overwhelmed about the end of year/decade 'best of' lists as Wieden + Kennedy continues to pick up plaudits in the trade press roundup of the last ten years in advertising. AdWeek named WK Portland's Coca-Cola spot 'It's mine' best Superbowl ad of the last ten years.

Meanwhile, Advertising Age named WK New York's Beta 7 campaign for Sega as one of their ten best non-TV campaigns of the decade.

And Wieden + Kennedy had three entries in Ad Age's best ten TV commercials of the last ten years:

Nike 'Move' from WK Portland:

Honda 'Grrr' from W+K London.

…and Coca-Cola 'Happiness Factory' from WK Amsterdam.