Welcome to Optimism

On set with Honda in Kiev

We've already blogged about out latest work for Honda but please indulge us as we share some imagery from the making of 'Ignition'. 

Our team had an unforgettable experience working with our friends at Honda. 

We set up home in the Ukraine for a fortnight, shooting on the Podolsko-Voskresenskiy bridge in Kiev. 

These shots, captured by our very own Honda GAD, Nick Owen, depict the action from 'behind the scenes'.

насолоджуйтеся!

 

The bridge of dreams:

Road

Jenson looks focused as he prepares for lift off:

Jenson

Soichiro Honda’s famous quote emblazoned on a helmet – ‘Without racing there is no Honda’:

Sochiro

Anti-gravity effect to the max: 

Prep

We built a custom studio on the bridge to shoot each night:

Night

Scott, James, Nick and ASIMO relax between shots:

4 guys

We teamed up with Somesuch and Radioaktive to produce the spot, directed by the lovely Aoife McArdle:

Board

And here are some portraits from the shoot… 

Portrait-AKowalski

Portrait-JKowalski

 

Face

Other face

 

 

W+K’s week in wonderful Wales

W+K's Team Wales is this morning back in the office after our latest adventure to shoot in, err, Wales. We sped around 6 locations, over 5 days, experiencing all 4 seasons. We felt the true warmth of the Welsh welcome from Holyhead to Abergwesyn, Brecon to Cardiff, Laugharne to Saundersfoot and Narberth. Thanks to everyone we met, who featured and who helped us on the way.

There were many highlights to the trip; here are just three…
The sunset at South Stack:
IMG_1394

The view from the top of Pen-Y-Fan in the Brecon Beacons (from l-r our lovely client Sam, Ali, Michelle, Alex and Benny):
IMG_1451

And the brilliant sunshine by St Brides spa:
IMG_0027

It was a poignant time to be in Wales as the search continued for Machynlleth's April Jones. Now we're all safely back in our homes, we hope to hear news that the same will soon be true of little April as well.

Watch the blog for updates on the new spots due out in early 2013.

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