David Fisher and Matt Gilbert of The Guardian visited Wieden + Kennedy today to talk about Open Platform, which makes Guardian content and resources available to developers to allow them to create tools and applications.

David Fisher (Head of Brand Partnerships) and Matt Gilbert (Head of Business Development) of The Guardian visited Wieden + Kennedy today to talk about Open Platform, which makes Guardian content and resources available to developers to allow them to create tools and applications. It's a fascinating initiative that aligns commercial strategy with editorial vision. While competitors are putting up walls, The Guardian is opening its doors. As editor Alan Rusbridger said in his Hugh Cudlipp Lecture:

Many of the Guardian's most interesting experiments at the moment lie
in this area of combining what we know, or believe, or think, or have
found out, with the experience, range, opinions, expertise and passions
of the people who read us, or visit us or want to participate rather
than passively receive.

So, watch this space for news of tools and apps developed by Wieden + Kennedy using Guardian content, for ourselves and for our clients.

The phrase ‘ball of chalk’ is apparently cockney rhyming slang for ‘walk’. It is also the name of a newspaper put together by Wieden + Kennedy’s creative incubator Platform , in conjunction with Newspaper Club.

The phrase 'ball of chalk' is apparently cockney rhyming slang for 'walk'. It is also the name of a newspaper put together by Wieden + Kennedy's creative incubator Platform , in conjunction with Newspaper Club.

The 'ball of chalk' paper takes the form of an analogue augmented reality tour round London's East End – our, er, 'manor'. Here's how it works:

You can pick up your free copy of Ball of Chalk from our reception at 16 Hanbury Street, while stocks last.