Back in January, Nokia announced to the world it was introducing free turn-by-turn voice guided walk and drive navigation on all Nokia smartphones. The brand’s Ovi Maps enables satnav functionality in over 70 countries. Wieden + Kennedy has created a global campaign to celebrate this.

Back in January, Nokia announced to the
world it was introducing free turn-by-turn voice guided walk and drive
navigation on all Nokia smartphones.  The brand’s Ovi Maps enables satnav
functionality in over 70 countries.

 We have created a global campaign to
celebrate this.  
The ‘Highway’ campaign carries the message ‘may
everyone everywhere find their way’, and features real people from around the
world using their Nokia handsets to help them reach their destinations, while
using unique modes of transport.

The work will also extend online with some
exciting digital initiatives to be announced in the coming months.  

 W+K creatives Tom and David said, ‘We wanted this spot to celebrate
the fact that everyone everywhere can now find their way to the people and
places they love in the most human, curious, playful and authentic way
possible. So instead of casting actors or performers we trawled the world for
what we called Happy Navigators; interesting people with interesting ways of
getting about’.  

 Joanne Savage, Marketing Director: Global Nokia Marketing Creation
(Focused Campaign) said, ‘At Nokia, we always start with the human problem, and
only then look to find the resolution through technology.  Here, it was a
simple observation, but one which bothered us nonetheless: how in 2010 are
people still getting lost?  And the answer is actually in your
pocket.  Our Nokia smartphones are all GPS-enabled, so we simply decided
to give this away for free, the equivalent of a top-of-the-range satnav, for
everyone everywhere.  We are really proud of Wieden + Kennedy for
producing a beautiful campaign to communicate and celebrate this.’

We are very excited to announce the launch of Carpe Diem. It’s a project we at Wieden + Kennedy London have worked on with Nokia and in partnership with The School of Life. A series of daily tasks, which helps you do something new every day.

We are very excited to announce the launch of Carpe Diem.  

It’s a project we at Wieden + Kennedy London have worked on with Nokia and in partnership with The
School of Life. A series of daily tasks, which helps you do something new every
day. The kind of little tasks that get our imaginations going, make some
memories and get us learning a bit more about ourselves and the world around
us.

The tasks range from the thought-provoking to the
spontaneous and light hearted, some even have little rewards to help you on
your way and give you a nudge in the right direction. Follow all the daily suggestions
and by the end of the year you'll have done all sorts: from the delights of
having a ‘hygge’, to partaking in some random acts of kindness, and dabbling in
a spot of poetry.

How To Take Part:

Launched today, and running for a whole year, you can get
started by visiting the website: carpediemdaily.com or if you're a
Nokia user, by downloading the app from the Ovi Store by Nokia: It’s 100% free and
easy to install.

How Does It Work?

1. Carpe Diem will send you a daily lesson.
Ranging from the thought provoking to the light-hearted,
these might take the form of a dose of wisdom, a witty insight,
interesting fact or motivational challenge.

2. Each lesson will
come with an easy-to-complete task.

Tasks will usually invite you to capture and share a moment of your life
by snapping a photo, contributing a few lines of text or posting a
short video.

3. Upload your contribution to your personal Carpe Diem Daily page.
Keep track of your daily submissions and check out what other
members of the Carpe Diem community have submitted at carpediemdaily.com

Take part in the tasks every day and your life will change (for the
better, more fulfilled sort we hope) and the handy thing is that Carpe Diem
Daily comes in app form, so you can get the tasks straight to your phone. For
the Nokia-less amongst you – fear not, you can still take part and share all your
life-changing actions with the rest of the world.

Here’s what’s happened when we did a test-run of one of the tasks in the
agency earlier:

It has been proven that people who hug and cuddle more live longer than
those who don't. Extend your life and have a cuddle with someone you love. Take
a photo.