An advertising award which shares its name with a style of an alcoholic drink! Sounds good to us. So when our brethren in Portland couldn't be there in person to collect their Shots prize, we saw it as our duty to step into the breech. W+K Portland were tucking into their Thanksgiving Turkeys when Karyn and Alex from the London office popped down to W1 to wave the W+K flag.
The accolade was given for Agency of the Year and PDX beat off stiff competition to win the gong. There was a shout out, too, for shortlisted W+K New York.
As the cherry on the cake, there was an additional award for Portland on the night. In recognition of the interactive excellence of the Old Spice Muscle Music game which launched in August. Congrats on your double whammy, PDX.
The evening of glory:
The morning after the night before – awards ready for transatlantic transit:
So, the leathery old lags and hopeful young turks of the world's advertising industry have finished drowning themselves in a vat of overpriced rose wine and, as they nurse their hangovers, the results of the Cannes Advertising Festival are in. We did OK, maybe slightly better than we did last year.
Cannes independent agency of the year, for most awards accumulated across all categories – Wieden + Kennedy Portland.
And for the trainspotters, stat freaks and mothers of those who work at W+K, here are the individual awards for Wieden + Kennedy work. (I think I've got the full list here, but I may have missed one or two.)
FILM
Grand Prix – Nike ‘Write the Future’
Gold – Heineken ‘The Entrance’, Chrysler ‘Born of Fire’
Gold – Nike ‘Write the Future’, Old Spice x2 (for writing and for viral)
Bronze – Nike ‘Black Mamba’, Nokia ‘Dot’, Nokia ‘Own Voice’
EFFECTIVENESS
Gold – Old Spice ‘The man your man could smell like’
INTEGRATED
Gold – Old Spice ‘The man your man could smell like’
Silver – Nike ‘Write the Future’, Levi’s ‘Ready to Work’
FILM CRAFT
Gold – Chrysler ‘Born of Fire’ (x3, for direction, script and music), Nike ‘Write the Future’ (x2, for editing and script), Heineken ‘The Entrance’ (direction)
Silver – Nike ‘Write the Future’ (x2, for production design and sound design), Lurpak – ‘Kitchen Odyssey’ (cinematography), Levi’s ‘Ready to Work’ (x2 for script and cinematography), Heineken ‘The Entrance’ (Music)
Bronze – Levi’s ‘Ready to Work’ (direction), Nokia ‘Dot’ (production design), Chrysler – ‘Born of Fire’ (editing), Nike ‘Black Mamba’ (editing), Nike ‘Write the Future’ (special effects).
