The Nokia N8 features the best smartphone camera you can buy. In order to demonstrate this, we created a campaign featuring a blind photographer.

The Nokia N8 features the best smartphone camera you can buy. In order to demonstrate this, we created a campaign featuring a blind photographer.

Following the ‘It's not the technology, it's what you do with it’ campaign last year we needed to continue to support the Nokia N8 smartphone. The N8 has recently won a load of awards around its imaging capabilities so we produced a campaign to demonstrate its brilliant camera quality. Great brief from Nokia UK but for the TV we only had two and a half weeks to turn it around from briefing to going on air on Monday night.
 
Through TV and print we wanted to show that everyone can take a great shot on the N8. This might be an incredible wide landscape shot, a low-light portrait or simply spontaneous snapshots made possible by having the phone in your pocket at all times.
 
The TV ad features Gary Waite, a photographer from Croydon. Gary’s not only a great photographer, he’s also blind. He learned his photographic techniques on a course with PhotoVoice, a London-based charity who use photography to build skills within disadvantaged and marginalized communities.
 
We joined Gary on a trip to Blackpool and showcased a handful of his shots in this 30” film. Guided by sounds alone, the images Gary creates show his interpretation of his world.

The music is "Deep Blue Day" by Brian Eno with Daniel Lanois & Roger Eno from the album Apollo: Atmospheres & Soundtracks.

A range of photographs (taken by Gary, photography students and members of the agency team) also appear in a nationwide poster campaign which feature shots taken on the N8. Actual shots taken on the phone have been blown up and used on huge poster sites. You can see a few examples below.

As a part of the Nokia N8 launch campaign Wieden + Kennedy has created a mobile app that lets you make music anywhere, with anything.

As a part of the Nokia N8 launch campaign Wieden + Kennedy has created a mobile app that lets you make music anywhere, with anything.  We made the app super easy to use, so even people with no musical ability can easily make a track. Loop comes preprogrammed with nine basslines to get amateurs looping with ease, and for the more advanced looper, the BPM and pad sounds can be customised.

Once a loop is made, it can be set as your ringtone, or shared­­ on Facebook via Soundcloud. You can hear some of the loops already shared at loopapp.net  The app was created in collaboration with Symsource, who did a great job on the back end. If you have a Nokia N8 or C7, you can download the app for free at Nokia’s Ovi store. Get looping!
 
Listen to Tony, Kim, Neil and Andy providing vocals in ‘W+K Creative Review Loop’ here.

And to promote the Loop app we decided to create a track in a poodle parlour called, funnily enough, Poodle Loop. The loop was created by musician Warrior One on a Nokia N8, and shot on location in Shanghai, official home of coloured dogs. The film, part demo, part documentary, part music video, was directed by Kim Gehrig of Academy Films. The graphics shown in the film were taken from Loop’s unique interface. 

Enjoy – and do download Loop for free if you have a Nokia N8 or C7 at Nokia’s Ovi Store.