The Creative Review annual 2011 is just out, with their selection of the best work in advertising and design of the last 12 months. Some of our work was featured and they named us their agency of the year. Which is very nice. They said, 'Our winner this year has really delivered in all aspects of modern advertising'.

Wieden+Kennedy has worked with Nokia to create “Sucess is What You Make It”, a new global integrated campaign to support the launch of the Nokia E7 smartphone. With this device, Nokia intends to encourage people to define their own success, wherever they are. Success is what you make it. It is no longer about your latest car, your new house, or the amount of money you earn. It is more personal and human than that. It is about being able to connect to the people, places and things that are important to you, when and how you want. The campaign combines spontaneous and authentic images in combination with surprising surroundings and casting.

Here's the launch TV spot:

Print, activations, online creative, apps and retail materials created both by Wieden + Kennedy and other partner agencies will continue the campaign after launch.

In the words of Agency Spy:

Success comes in many packages. Whether it’s using your smartphone to navigate from a city to a pile of rocks or watching your naked buddy jump face-first into a snowdrift, success is measured through the eyes of an individual. And, cell phones are basically tiny laptops these days, this independent, “mobile individual” is the persona advertisers are increasingly trying to target.

Such is the case with W+K’s newest campaign for the Nokia E7 Smartphone, which will include TV, print, digital and mobile apps. These days, the mobile-savvy individual can define success as being “no typos” or “a meme” and actually mean it. Nokia’s tagline, “Connecting People,” means using your smartphone to watch a movie with friends or using a Hong Kong ferry as a makeshift office.