(H)activate hack weekend with Nokia produces apps for social change

Last week saw the Nokia UK Developer Engagement team put on a hack weekend with Rewired State, our friends at the Guardian and BlueVia (O2 to us UK folks). (H)activate tied into the broader Guardian 'Tech for Social Change' conference, Activate, held on Wednesday.

It was the first time I had fully experienced a full two day hack: 70 developers in a room,  1 task (Develop web and mobile apps to change the world) and under 2 days to deliver. My first learning was you need to come with a fairly developed idea, otherwise you spend the first three hours panicking about what to do and what data there is available. Second learning is when a developer has a red bug on his computer you can't disturb him, he's in the coding zone. Third learning is that sweets and SodaStream keep the geeks coding like mad. Fourth learning is that sleep goes out the window in the quest for a fully functioning prototype – one bloke didn't sleep all weekend, he just hung out all night programming in Kings Cross station. 

So were the hacks any good after just 36 hours work? Yes, I was massively impressed with the 18 hacks, most of which were functioning and not just concepts. The overall winner was SafeTrip, a web & SMS solution aimed at human trafficking. The Nokia prize went to Interact(Your Opinon Matters), a great SMS voting framework that can be used for government polling (think the Census or a referendum) and just as easily for TV voting on X Factor style quizes. If you want to check out all the hacks pop over to the Rewired State blog.

TouchyPeely App: Uniting veggie detritus with hungry compost heaps to reduce waste & produce soil

(H)activate newspaper of all the hackers courtesy of Newspaper Club

PS Alex Rogers has asked me to point out she has nothing to do with this post. Twas written by Alex Franklin.

So, the leathery old lags and hopeful young turks of the world's advertising industry have finished drowning themselves in a vat of overpriced rose wine and, as they nurse their hangovers, the results of the Cannes Advertising Festival are in. We did OK, maybe slightly better than we did last year.

Cannes independent agency of the year, for most awards accumulated across all categories – Wieden + Kennedy Portland.

And for the trainspotters, stat freaks and mothers of those who work at W+K, here are the individual awards for Wieden + Kennedy work. (I think I've got the full list here, but I may have missed one or two.)

FILM

Grand Prix – Nike ‘Write the Future’

Gold – Heineken ‘The Entrance’, Chrysler ‘Born of Fire’

Silver – Old Spice ‘Questions’, Nike ‘Rise’

Bronze – Cravendale ‘Cats with Thumbs’, Heineken ‘Date’, Heineken ‘The Entrance’, Nike ‘Throwdown’

CYBER (DIGITAL)

Grand Prix – Old Spice ‘Response’

Gold – Nike ‘Write the Future’, Old Spice x2 (for writing and for viral)

Bronze – Nike ‘Black Mamba’, Nokia ‘Dot’, Nokia ‘Own Voice’

EFFECTIVENESS

Gold – Old Spice ‘The man your man could smell like’

INTEGRATED

Gold – Old Spice ‘The man your man could smell like’

Silver – Nike ‘Write the Future’,  Levi’s ‘Ready to Work’ 

FILM CRAFT

Gold – Chrysler ‘Born of Fire’ (x3, for direction, script and music), Nike ‘Write the Future’ (x2, for editing and script), Heineken ‘The Entrance’ (direction)

Silver – Nike ‘Write the Future’ (x2, for production design and sound design), Lurpak – ‘Kitchen Odyssey’ (cinematography), Levi’s ‘Ready to Work’ (x2 for script and cinematography), Heineken ‘The Entrance’ (Music)

Bronze – Levi’s ‘Ready to Work’ (direction), Nokia ‘Dot’ (production design), Chrysler – ‘Born of Fire’ (editing), Nike ‘Black Mamba’ (editing), Nike ‘Write the Future’ (special effects).

TOTAL

Grand Prix – 2

Gold – 13

Silver -10

Bronze – 12

Big congrats to all the winners and their mums.