new Nike work from Wieden + Kennedy Portland
And some more new work from the Wieden + Kennedy Portland mothership.
Nike’s new spot 'Human Chain' breaks today in the U.S. and celebrates the intensity,
dynamism and determination that connects athletes in all sports and
motivates them to inspiring performances.
From Lance Armstrong on his bike, to a six-year-old studying martial
arts, movement is the universal language that connects the athlete in
everyone. It’s a language of beauty, drama, tragedy and triumph.
The ad
features Oscar Pistorius, Sergio Aguero, Deron Williams, Maria
Sharapova, Mike Spinner, Quinton “Rampage” Jackson, LaDainian Tomlinson
and Lance Armstrong alongside other athletes as they all connect
in one continuous chain of motion.
Soundtrack is The Hours’ “Ali In the Jungle”. Coincidentally, The Hours played a special gig at the W+K offices here in London a while back.
And this is another new Nike ad from Portland. It's called 'Nightmares never sleep' and casts basketball star Dwyane Wade as a defender's ultimate bad dream. The commercial uses horror movie techniques to convey the defender's fear of the oncoming nightmare that is D-Wade on his way to score.