Campaign thinks Wieden + Kennedy’s new ad for Nike blows all other world cup efforts out of the water.

‘Ad gurus’ wieden + kennedy are stepping up their game with the Nike world cup campaign, says The Sun.

Gurus? Us? Awesome double page editorial spread in The Sun today gives a blow by blow account of our Nike 'write the future' epic.

And on The Sun's website there's more coverage:

And they've also posted a behind-the-scenes video:

Now nearly 10 million views for the full-length film on Nike Football's Youtube channel.

Excited? I may even yodel.