Wieden +Kennedy’s ‘write the future’ football campaign for Nike continues as athletes become icons on the electric facade of Johannesburg’s Life Centre.

Wieden +Kennedy's 'write the future' football campaign for Nike continues as athletes become icons on the electric facade of Johannesburg's Life Centre.

Each night the skyscraper comes to life through vibrant LED lights, highlighting who writes the future.

And football fans get to decide who makes it onto the big screen.

Using the Twitter hashtag #NikeFuture or the Facebook app send in your headline for the day's biggest playmaker.

If selected, Nike will send you a photo of your headline and hero lighting up the African skyline.

Submit your headline here.

Yesterday our offices were visited by a group of Norwegian politicians and planners from Bærum who were visiting different companies in the east end to get an idea of the urban development in the area and the regeneration and new use of old buildings.  Unfortunately they only got as far as reception but one of the group made a surprise disovery amongst our bric-a-brac:

"one member of the group (half of which are very mature, so to speak) recognised the man on the photo above the opening/ door next to the reception desk – the man who founded Nike. Quite a few years ago this man trained the Norwegian national team of athletics, and the Nike-founder stayed at his house a few times…he was serving waffles and coffee, and demonstrated the new soles he was working on with the waffles…"

You heard it here first.  Bill Bowerman + Norwegian waffles = Nike empire.