The Nokia N8 features the best smartphone camera you can buy. In order to demonstrate this, we created a campaign featuring a blind photographer.

The Nokia N8 features the best smartphone camera you can buy. In order to demonstrate this, we created a campaign featuring a blind photographer.

Following the ‘It's not the technology, it's what you do with it’ campaign last year we needed to continue to support the Nokia N8 smartphone. The N8 has recently won a load of awards around its imaging capabilities so we produced a campaign to demonstrate its brilliant camera quality. Great brief from Nokia UK but for the TV we only had two and a half weeks to turn it around from briefing to going on air on Monday night.
 
Through TV and print we wanted to show that everyone can take a great shot on the N8. This might be an incredible wide landscape shot, a low-light portrait or simply spontaneous snapshots made possible by having the phone in your pocket at all times.
 
The TV ad features Gary Waite, a photographer from Croydon. Gary’s not only a great photographer, he’s also blind. He learned his photographic techniques on a course with PhotoVoice, a London-based charity who use photography to build skills within disadvantaged and marginalized communities.
 
We joined Gary on a trip to Blackpool and showcased a handful of his shots in this 30” film. Guided by sounds alone, the images Gary creates show his interpretation of his world.

The music is "Deep Blue Day" by Brian Eno with Daniel Lanois & Roger Eno from the album Apollo: Atmospheres & Soundtracks.

A range of photographs (taken by Gary, photography students and members of the agency team) also appear in a nationwide poster campaign which feature shots taken on the N8. Actual shots taken on the phone have been blown up and used on huge poster sites. You can see a few examples below.

Dragonfly Love was shot entirely on a Nokia N8 smartphone by director Thomas Hilland. Editing and some special effects were done separately but everything else was done on the N8 and the remote controlled dragonflies are real, as are the large, hairy Norwegian gentlemen in bizarre costumes.

Wieden + Kennedy's new campaign for the Nokia N8 celebrates the hackers, modders and innovators who take Nokia technology and do cool and surprising things with it. Previously on this blog we've shared the N8 TV spot, which features a number of such projects.  We’ve also shown in more detail some of the projects featured in that TV spot, such as Ji-Dong Yim's dancing Nokia robot phones, Professor Daniel Fletcher's Cellscope and the record breaking 'Dot' stop-frame animation film made using the same technology, electronic graffiti and an innovative skateboarding game. Here’s another such project: Dragonfly Love. Regular W2O readers may have seen the post about the shoot in Norway. Here’s the finished film.

Dragonfly Love – The Film from The Dragonfly Love Project on Vimeo.

This was shot entirely on a Nokia N8 smartphone by director Thomas Hilland.  Editing and some special effects were done separately but everything else was done on the N8 (which comes with 12 megapixel camera, Carl Zeiss optics, Xenon flash, HD-quality video recording, Dolby surround sound) and the remote controlled dragonflies are real, as are the large, hairy Norwegian gentlemen in bizarre costumes. Music is by Kap Bambino.

Here’s a short making-of film that shows how it was all done.

Making of Dragonfly Love from The Dragonfly Love Project on Vimeo.