What better way of understanding the possibilities of a new piece of technology, than playing with it? One of our creatives Katie Harrison has set up SON with the artist Charlotte Freeston to create music promos to do just that. Taking influence from the recent launch of the Vine app, SON used Vine as their concept and camera for their first promo for Rhosyn -Birds which premieres on Art Wednesday. 

Our lovely Katie says: “I am always fascinated by the creative tools that technology gives us, allowing us to become channels to tell wonderful stories. SON allows us to be nimble and daring and explore all these new possibilities. These learnings are applied back into my creative work at Wieden’s to help our clients push new boundaries.” 

On the lyrics, Charlotte notes: "The notion of becoming a bird is finding the freedom and independence from the normal ideals that have percolated into the collective cultural consciousness through the ‘cult’ of the media. We wanted to highlight our generations addiction and constraints with social media".

Inspired by Hockney’s Wolds series, Birds was shot simultaneously on four and nine iPhones housed in a makeshift structure. The Vines were then tweeted to a bespoke account using the #birds and captured on the desktop. The Vine loops were then manipulated and layered to highlight the notion of ‘cult’ through their repetition.

Stream Rhosyn's debut EP 'Elbow of Capture' here:http://soundcloud.com/rrrhosyn/sets/elbow-of-capture/

It's no secret that the music industry is having a tumultuous time as it tries to work out how to survive the digital evolution. So when one of our creatives hatched a plan with the Kaiser Chiefs to allow fans to create bespoke versions of new album The Future Is Medieval we were rather excited.

The Kaiser Chiefs Bespoke Album Creation Experience (catchy eh?) has already won August's IAB Creative Showcase award. Hopefully the first of many – and that's where you come in…

The winners of the ever-so-prestigious Adobe Max Awards are determined by public vote. Wonderfully democratic, just as the internet should be. And as our Kaiser Chiefs project is a finalist in the Disruptive Design category, we need YOUR votes to win.

It only takes a couple of seconds. So go on: vote for progress, vote to save the music industry!

The case study film can be seen here. And if you want to take a look at a simulated version of the experience, you can have a play here (thanks to our friends at Special Moves).