Yesterday the Lurpak team were at a Wash Up Session with all our Global Lurpak clients and partner agencies to discuss the key learnings from our Weave Your Magic campaign, so far launched in Denmark, Sweden and Australia (watch this space for more markets). It was a good meeting. Relationships with the markets, clients and partner agencies are strong and the campaign is improving brand scores and sales are up. 

So what better way to celebrate than a giant cake with our campaign on it?

Thank you to the clients for this lovely surprise! We look forward to more brilliant work and more cake.

Hollie N writes…

Why have an all agency briefing, when you can have an all agency briefing IN A BREAD MAKING KITCHEN? That's the question we shall ask ourselves from this moment on.

For this week we decamped to The Underground Cookery School to receive an exciting and highly-top-secret brief from Lurpak, while learning to make bread.

There were highs. There were lows. There was flour all over my iPhone.

And some seriously doughy fingers.

Here are Theo, Ang, and Emma, learning the art of the Master Baker (LOL). Note Emma's particularly spoddy tray of perfect baps. What a teacher's pet.

I attempted to make a Vine of the whole process, but a pesky glitch deleted the first 5 steps. Darn it, Emerging Technology! Still, you get the picture…

And lo… after much kneading, rising, shaping, rising, shaping again, and baking WE HAD CREATED BREAD.

No soggy bottom for Ang. Me and my wonky baps. (MEGA LOLZ) Emma and her Gails-worthy baked marvels. And… well… there's Theo. (THE GREATEST LOLZ OF ALL TIME).

Best. Day. Ever.