Wieden +Kennedy’s 2010 cyberlion-winning (ahem) Nike Chalkbot is back in action at the Tour de France for phase two.

Wieden +Kennedy’s 2010 cyberlion-winning (ahem) Nike Chalkbot is back in action at the Tour de France for phase two.

The W+K team – Adam Heathcott, Chris Hutchinson, Marco Kaye, Marcelino Alvarez,
Ryan Bolls – is over there now, and news from the front is good:

“The 'bot has been running great over the past 48 hours, printing and capturing
close to 1000 messages a day printing 2-3km of road.  Online support has
been fantastic. The Livestrong community absolutely adores the Chalkbot. They
flip out whenever photos get posted to Facebook, and we’ve added about 1500
Twitter followers.  The team has received tweets and messages from Lance
& Levi on Team Radio Shack, Doug Ulman, the Livestrong CEO, actors like
Matthew McConaughey and Zack from Saved By The Bell, other folks like Drew
Carey, Chris Sacca, Ben Harper, and Tony Hsieh of Zappo’s, big time athletes
like Larry Fitzgerald and Kevin Garnett, and even the voice of the Tour, Phil
Liggett…and the quality of the messages we received this year has been
amazing.”

Calling all W2O readers – here’s your chance to
get involved.

http://twitter.com/chalkbot

Hmmm. TWO MARRIAGE PROPOSALS delivered through advertising in
the SAME DAY! (Here's the other one again.)

and/or

http://www.facebook.com/livestrong

TWEET HARD!

Wieden+Kennedy Portland’s Chalkbot campaign for the Nike Livestrong Foundation claimed Best of Show at the 13th annual One Show Interactive awards.

Some good news for our network: Wieden+Kennedy Portland's Chalkbot campaign for the Nike Livestrong Foundation claimed Best of Show at the 13th annual One Show Interactive awards, held on May 14 in New York.

The campaign, inspired by the Tour de France tradition of ‘chalking' the pavement, gave web users around the world the chance to leave messages of hope in the fight against cancer via text message along the tour route. A robotic chalker – or Chalkbot – was used to turn people's texts into chalk messages on the route of the Tour during the 25 day event.

If you haven't seen Chalkbot, you can watch it here.