Our chums at Dye Holloway Murray splashed out on a double page spread in Campaign today. It says:

"Dye Holloway Murray more centrally located than Wieden's

"We love the East End, it's really cool. But if you're a client who can't be arsed to schlep all that way, give Jorian a call to arrange for tea and a chat at our offices just behind Carnaby Street."

Well, it's very flattering to be referenced like this. And it's true; their offices are near Carnaby Street. Look:

While ours are over in Spitalfields, here:

3.8 miles away, apparently:

Now, those 3.8 miles aren't going to make much of a difference to most clients these days. If I think about ours, Nokia are in Helsinki, Honda are in Slough, Arla Foods are in Leeds, Nestea are in Zurich, The Guardian are over our way in Kings Cross and Visit Wales are in, er, Wales. Are there any clients actually left worth having in central London?
Er, hang on, yes. There's Nike. So, this must be a blatant bid by DHM to nick our Nike business. Damn them and their evil plotting!

W2O brings you, hot from the evil heart of Shoreditch House, the inside scoop from within the sealed judging chamber on day two of the APG Awards. Today we saw presentations from JWT Mumbai (Forevermark Diamonds), RSPCA NSW Australia (Campaign Palace), BBH (Axe – Japan, Barnardo's and Air Action Vigorsol), Saatchi & Saatchi Australia (Sony Net-Share Cam), Grey London (BHF- Yoobot), Mother (Stella Artois 4% and Eurostar), M&C Saatchi (Kent County Council), McCann (Halo 3) and your own brave lads from Wieden + Kennedy (Nike 5).

Above: an actual vote being cast.

Chairman of the Judges: Guy Murphy of JWT.

Paul and Graeme of W+K limbering up for their Nike 5 presentation. Colman practising rapid masturbatory hand-gestures. Graeme attempting to bite off his own tongue, possibly as a result of nerves.

Both had rehearsed an 'amoebic dysentery' excuse with which they opened their presentation in a vain attempt to win the judges' sympathy. Deciding to use a giant fridge as a bit of 'planning theatre' was a questionable move.

Above: our boys field some tricky questions from Rob Forshaw. Graeme and Paul try to look thoughtful. Fridge isn't helping. Axel Chaldecott resorts to quaffing large drink.

A diverse and interesting selection of cases presented today. I guess in a way over the two days we saw an overview of what should be the world's best strategic thinking currently. We certainly saw 'planning' fulfilling a variety of functions: digging deep to find customer insights (as you might expect); identifying channel opportunities that connect with people in new ways; acting as a commercial partner to clients and helping to redefine the business problem; inspiring great creative work (again, as might be hoped); developing new models for how communications can work; proposing new ways of briefing, from diaries to brand worlds; turning conventional wisdom on its head to provide a brilliantly counter-intuitive idea; getting under the skin of culture and working out how to fit in rather than stand out; curating user-generated content; designing an online decision-making experience; using search optimisation requirements as a creative springboard; creating new IP models; reconciling clashes between global consistency and local relevance; working in new, more spontaneous, less logical ways; persuading their agencies and clients that extraordinary results don't come from ordinary strategies. Interesting stuff, and fascinating to see what's going on out there – who's pushing the boundaries and what's being achieved.

And the results were….

I can't tell you that. Results of the judging will be announced at the APG Awards Ceremony on October 8th.