Wieden + Kennedy's 'Grrr' commercial for Honda diesels has been named 'best of the decade' in their best of the 2000s roundup by Adweek magazine.

They say:

It's not often that you see cynical ad mavens shuffling out of the
Palais de Festivals in Cannes not only smiling about a commercial but
also whistling the jingle. But Honda's "Grrr"—created by Wieden +
Kennedy, London—is a special case. An unlikely mix of cute animals
frolicking in a CGI Eden, flying diesel engines and the
gravel-on-velvet voice of Garrison Keillor, the spot won a slew of
awards in 2005. It gets ours for the best of the decade, period.

Laura McG. Rich Hooker, Sophie Lewis & Anna Smith have returned from a Honda idents shoot to support the Tour of Britain race programme on ITV4 next week. They write:

3 birds and a bloke in a hybrid.
Over 1000 miles.
456 sweets.
16 idents.
13 Costas.

8 Honda dealerships
1 KFC – and that was 1 too many.

Our own Tour of Britain – well, when I say Britain, it was more like Somerset to Blackpool, but that’s kind of Britain, isn’t it?
Director travelled in, and shot from, the A Team van. We’d reach a dealer, a van window was removed, a camera was mounted, and the team drove by filming. Like a drive by shooting without the guns or the bad feeling.
Speeds of over 10 mph were reached.
Many things were learnt:
Honda Dealers are more than shiny suits and showrooms.
Rich wants a motorbike.
Sound recorders should not be left on top of moving vehicles.
Laura’s Dad is better than any Sat Nav.
Blackpool is cold even in August.
Lenny Henry was right – Premier Inns beat Travellodges hands down.
&
Pop-corn Chicken is the work of the devil.