We've been squirreling away on a special project of late. Working with our friends at Arla on their new-to-market ready-to-drink milkshake, Gulp. Available in three lip-smacking flavours it's on sale NOW so you can all rush out, buy and try.

Our role has been to create the brand tone of voice and from that devise the package design. We've made a bespoke wrapping for each of the chocolate, strawberry and banana flavours.

Gulp isn't just a name; it’s an attitude. It’s a way of
behaving. The design is born from the fact that milkshakes need be to shaken to be enjoyed to the max. The typography literally shakes things up expressing Gulp’s
cheery personality. The stripes running through the design bring to life the
stages at which you should enjoy the drink to full effect – in big, bold
gulps.

We
can’t think of anyone who doesn’t love a milkshake but Gulp is expected to be
of particular appeal to mums buying treats for kids. It is after all a fun way to
ensure kids enjoy the goodness of milk – something dear to Arla's heart.

We'll leave the final word to Bowtox who designed the packaging: We feel we've created something that’s really going to shake up the world
of milkshake! 

'Making of' videos are all the rage at the moment and, as Adam Buxton points out in his ‘Ro.Me Behind the Scenes’ parody, they can be a little over the top. 

On the other hand, they can really add to an experience and give the viewer an idea of how much effort and craft it takes to make an idea become a reality. This is the case with Gulp, the word’s largest stop motion animation, which was shot entirely on a Nokia N8.

‘Gulp, the making of’ shows how much hard work went into shooting an 11,000sq ft. animation on a mobile phone, away from the controlled environment of the studio. No small feat.

A massive thanks goes to Nokia, Aardman, Sumo Science, Sand In Your Eye, Nico and Wrack @ W+K and all the volunteers who helped out. We hope you’re as proud of Gulp as we are.

Gulp. The making of. from Nokia HD on Vimeo.