Wieden +Kennedy’s ‘write the future’ football campaign for Nike continues as athletes become icons on the electric facade of Johannesburg’s Life Centre.

Wieden +Kennedy's 'write the future' football campaign for Nike continues as athletes become icons on the electric facade of Johannesburg's Life Centre.

Each night the skyscraper comes to life through vibrant LED lights, highlighting who writes the future.

And football fans get to decide who makes it onto the big screen.

Using the Twitter hashtag #NikeFuture or the Facebook app send in your headline for the day's biggest playmaker.

If selected, Nike will send you a photo of your headline and hero lighting up the African skyline.

Submit your headline here.

‘Ad gurus’ wieden + kennedy are stepping up their game with the Nike world cup campaign, says The Sun.

Gurus? Us? Awesome double page editorial spread in The Sun today gives a blow by blow account of our Nike 'write the future' epic.

And on The Sun's website there's more coverage:

And they've also posted a behind-the-scenes video:

Now nearly 10 million views for the full-length film on Nike Football's Youtube channel.

Excited? I may even yodel.