Welcome to Optimism

new work from the Wieden + Kennedy network

Some new work from around the W+K network.

JORDAN BRAND | MELO (From W+K New York)

To celebrate the launch of Carmelo Anthony's M8 NYC Flight, we wanted to showcase Melo's explosive game in his NYC home as an epic nighttime show on the Hudson River's Pier 54.

EA | BATTLEFIELD 3 (Portland)

Battlefield 3, the number one competitor to Call of Duty, is the biggest game launch in the history of Electronic Arts.

JORDAN BRAND | LOVE THE GAME (New York)
A lack of professional league play can’t keep Dwyane Wade, Chris Paul and Carmelo Anthony from getting in a run. They’re always down to find a way to play – anytime, anywhere, no matter what.

NIKE | SOME TIME TOGETHER (Sao Paulo + Portland)
Ultra-comfortable shoes mean longer runs. Really longer runs. But that doesn’t mean you have to miss any quality time with friends and family.

balls to the yanks!


Ea_sports_balls
Leading up to historic US vs England World Cup confrontation
on Saturday, Wieden + Kennedy is encouraging fans' banter in a whole
new way.

Supporters
on both sides of the pond will be able to have their messages to
the opposition kicked over the big drink and printed on a ball that will
come
out on the other side.

And if you aren’t there in person (see below)
you can
add your message to the mix.

Here's how you can add your
message:

U.S. fans can Tweet to @BallstotheBrits. People on the
ground in
LA (Universal CityWalk) can type a message on-site, have it printed on a
soccer
ball and fired from a billboard in Leicester Square, London.

England
fans
can Tweet messages of, er, friendly encouragement to @BallstotheYanks. People on the ground in
Leicester
Square can do the same thing and have their message printed on a ball
and shot out 
of a billboard at CityWalk.

How can you join in?

1.
Join the
Twitter conversation
 
 
http://twitter.com/ballstothebrits
http://twitter.com/ballstotheyanks
 
2. Spread the word
on
Facebook

London: http://www.facebook.com/?ref=home#!/event.php?eid=128767633807625&index=1

LA: http://www.facebook.com/?ref=home#!/event.php?eid=133402526673815&index=1
 
3. Attend in
person
/ invite your friends

London: Leicester Square, 5p-9p BST
LA:

Universal CityWalk, 10a-2p PST

Courtesy of the wieden + kennedy portland EA team.

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