To support the recent launch of the Nokia E7 in the UK and build upon the current ‘Success Is What You Make It’  campaign we’ve set Carrie and Clare from the Scottish craft store ‘Made In the Shade’ a challenge to demonstrate the phone’s on-the-go capabilities.

Armed only with their E7s and their van ‘Winston’, the girls have just seven days to open a shop. Not just any shop. A shop full of British-made things from all over the UK. And all those things need to be sourced, in person, by driving from the Outer Hebrides, all the way down to the shop location in London in 7 days.

No easy task.

We’ll be posting films like this one below each day on Facebook to see what they’ve been up to. You can follow the girls’ progress on twitter and also read their daily blog. The TV ad is on air from 23^rd May.

The shop is open for one day only next Sunday from 10am – 7pm just round the corner from WK London at Dray Walk Gallery, E1. You’ll be able to buy any of the unique and eccentric crafts and delicacies unearthed this week on the road.

Wieden+Kennedy has worked with Nokia to create “Sucess is What You Make It”, a new global integrated campaign to support the launch of the Nokia E7 smartphone. With this device, Nokia intends to encourage people to define their own success, wherever they are. Success is what you make it. It is no longer about your latest car, your new house, or the amount of money you earn. It is more personal and human than that. It is about being able to connect to the people, places and things that are important to you, when and how you want. The campaign combines spontaneous and authentic images in combination with surprising surroundings and casting.

Here's the launch TV spot:

Print, activations, online creative, apps and retail materials created both by Wieden + Kennedy and other partner agencies will continue the campaign after launch.

In the words of Agency Spy:

Success comes in many packages. Whether it’s using your smartphone to navigate from a city to a pile of rocks or watching your naked buddy jump face-first into a snowdrift, success is measured through the eyes of an individual. And, cell phones are basically tiny laptops these days, this independent, “mobile individual” is the persona advertisers are increasingly trying to target.

Such is the case with W+K’s newest campaign for the Nokia E7 Smartphone, which will include TV, print, digital and mobile apps. These days, the mobile-savvy individual can define success as being “no typos” or “a meme” and actually mean it. Nokia’s tagline, “Connecting People,” means using your smartphone to watch a movie with friends or using a Hong Kong ferry as a makeshift office.